Targeted By Ads

LESSON 14.02.01
Empty space, drag to resize
Write your awesome label here.
Lesson Overview
This lesson plan teaches 14-year-old students about big data, cookies, and targeted ads, enabling them to understand the concepts, implications of their use, types of collected information, how this information is used to create targeted ads, and the steps they can take to protect their privacy online.
  • Suitable for age 14
  • 60 minutes + project work
Learn More

What's in this lesson?

Learning Objectives

Students will be able to:
  • Explain how big data is collected and used by companies
  • Identify what cookies are and how they are used to track online behaviour and evaluate the impact of cookies on personal privacy.
  • Recognise the methods used in targeted advertising and evaluate the impact on personal privacy.

Key Concepts

Click to expand

Lesson Structure

Introduction (5 min)
 Define the Keywords (15 min)
 Investigate the Scenario (30 min)
 Project Work (duration as needed)
 Key Takeaways (10 min)

Included in this Lesson

  • Presentation slides available in Powerpoint (.pptx) or in the Online Player 
  • Lesson plan for teachers
  • Printable handouts for students
  • Assessment rubric for project based learning
Download Lesson Materials
Access the Presentation Online 

Sorry, this page is only available to enrolled users only! 

Subscribe to Internet Independent to get access! 
Created with