PRIVACY & INFORMATION SECURITY
Targeted By Ads
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This lesson plan teaches 14-year-old students about big data, cookies, and targeted ads, enabling them to understand the concepts, implications of their use, types of collected information, how this information is used to create targeted ads, and the steps they can take to protect their privacy online.
- Suitable for age 14
- 60 minutes + project work
What's in this lesson?
Students will be able to:
- Explain how big data is collected and used by companies
- Identify what cookies are and how they are used to track online behaviour and evaluate the impact of cookies on personal privacy.
- Recognise the methods used in targeted advertising and evaluate the impact on personal privacy.
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Refers to large sets of digital data that can be analysed to reveal patterns, trends, and behaviours. Data is collected everyday through various digital sources such as social media, online transactions, and web searches.
Small data files stored on a user's computer by a website they visit that helps the website remember information about the user and their preferences. Cookies can save a user's login information, remember items in an online shopping cart, or track their website activity to show targeted ads.
A type of advertising that is tailored to your interests and preferences. It's based on the information that advertisers collect about you, such as your browsing history, search queries, and social media activity. Advertisers use this information to create ads that are more relevant and appealing to you, which can increase the chances that you'll click on the ad or make a purchase.
Introduction (5 min)
Define the Keywords (15 min)
Investigate the Scenario (30 min)
Project Work (duration as needed)
Key Takeaways (10 min)
Included in this Lesson
- Presentation slides available in Powerpoint (.pptx) or in the Online Player
- Lesson plan for teachers
- Printable handouts for students
- Assessment rubric for project based learning
Download Lesson Materials
Access the Presentation Online
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