PRIVACY & INFORMATION SECURITY
Targeted By Ads
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Lesson Overview
This lesson plan teaches 14-year-old students about big data, cookies, and targeted ads, enabling them to understand the concepts, implications of their use, types of collected information, how this information is used to create targeted ads, and the steps they can take to protect their privacy online.
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Learning Objectives
Key Concepts
Refers to large sets of digital data that can be analysed to reveal patterns, trends, and behaviours. Data is collected everyday through various digital sources such as social media, online transactions, and web searches.
Small data files stored on a user's computer by a website they visit that helps the website remember information about the user and their preferences. Cookies can save a user's login information, remember items in an online shopping cart, or track their website activity to show targeted ads.
A type of advertising that is tailored to your interests and preferences. It's based on the information that advertisers collect about you, such as your browsing history, search queries, and social media activity. Advertisers use this information to create ads that are more relevant and appealing to you, which can increase the chances that you'll click on the ad or make a purchase.
Lesson Structure
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