DIGITAL MEDIA LITERACY
The Mascara Controversy
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The lesson plan fosters critical thinking skills and promotes digital citizenship by equipping students with the skills to navigate the complex digital media landscape responsibly, focusing on topics such as influencers, creators' responsibilities, giving credit, and sponsored posts.
- Suitable for age 13
- 60 minutes + project work
What's in this lesson?
Students will be able to:
- Analyse the roles influencers play in digital media and the ways in which influencers interact with their audience and shape opinions.
- Critically evaluate the responsibilities of content creators, including sponsored posts and influencer marketing tactics to identify potential biases and manipulations of information.
- Discuss the ethical considerations related to sponsored content and the responsibility of creators in maintaining trust with their audience.
- Understand the importance of giving credit and citing sources online, and how to properly credit and cite sources when using them in their own work.
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A person who has built a large following on social media platforms and has the power to influence the opinions and purchasing decisions of their audience.
Sponsored posts are a type of online content where the creator or influencer has received payment or incentives in exchange for promoting a product or brand.
Giving credit to someone means acknowledging the work of others and crediting the original source of content used in your own posts, such as images, videos or ideas.
As digital content creators, individuals have a responsibility to uphold ethical standards, of which responsibilities include creating accurate content, and respecting intellectual property rights.
Introduction (5 min)
Define the Keywords (15 min)
Investigate the Scenario (30 min)
Project Work (duration as needed)
Key Takeaways (10 min)
Included in this Lesson
- Presentation slides available in Powerpoint (.pptx) or in the Online Player
- Lesson plan for teachers
- Printable handouts for students
- Assessment rubric for project based learning
Download Lesson Materials
Access the Presentation Online
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